If you’re a manufacturer or brand, no one knows your products better than you do. It’s clear that video is an important asset for your business, but do your videos position you as the authoritative source for your products, maximize customer engagement, and contribute to increased sales?
1. Go to Market With a Plan – Creating a video strategy can take your video’s effectiveness to the next level. Among attendees of our webinar, 80% felt that their video plan had room for improvement or lacked a plan altogether. Going from a “let’s try it out” approach to video to a strategy with carefully planned video goals generates improved results and continual optimization.
2. Diversify Video Content – How do your customers interact with content? Shoppers in different stages of the buying journey come in contact with your brand in different ways. Consider content types (highly branded and visually engaging vs. highly detailed and informational) and cover your customer’s shopping journey with video. In addition, make your video content available to your retail partners to maximize the impact of video anywhere your products are sold.
3. Optimize for SEO – Video’s impact on SEO continues to grow – in this eye-tracking study, video results capture significant attention. Make sure search engines can find your videos to boost results (check out the recording for specifics). While having your videos on social sites like YouTube is beneficial, it’s important to map videos to your domain. This drives traffic back to your own website where you control the messaging and a shopper can make a purchase.
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